The Prime is so much more than an entry level board. A sweet performer in all wind and water conditions, it tracks upwind smoothly and slices splash-free through the chop. We’ve completely re-engineered the Prime for 2025, while maintaining its instantly familiar, intuitive and comfortable feel. The Prime is constructed in our Composite layup. The rounded outline enables controlled edging in a range of conditions, while the progressive single concave with shallow rocker enables fast early planing and edge hold. It also has a new structurally reinforced deck with integrated grab rail, providing easy grip for board offs. Jump and boost in full control, with forgiving landings thanks to the softer flex. The Prime helps you progress faster in your freeride game.
• Balanced rocker
• outline and flex for smooth upwind tracking
• New progressive single concave with shallow rocker for fast early planing
• Rounded outline for controlled edging
• Well-tuned tip flex for slicing splash-free through chop
• Jump and boost confidently with forgiving flex for softer landings
• New structurally reinforced deck with integrated grab rail
• Ergonomic handle
• Fins included
• Recommended with Flex or Flex Pro bindings
Materials
• Composite construction
• Lightweight impact resistant eco core
• Standardised M6 Stainless hardware
Most of our gear is shipped with standard delivery times, similar to what you’re used to in Belgium and the Netherlands.
For clothing items, we work on a made-to-order basis. This means your piece is printed especially for you after your order is placed. Production can take up to 7 working days — thanks for your patience! This approach helps us reduce overproduction and avoid unnecessary waste.
Please note that some items may be shipped from different warehouses. As a result, your order might arrive in separate packages. No worries — everything is on its way to you.
