Privacy Statement

This privacy statement describes how Surge ("we" or "us") collects, uses, and shares personal information when you visit our website or make a purchase there.

What Personal Data We Collect

When you visit the site, we automatically collect certain information about your device, such as information about your web browser, your IP address, your time zone, and some cookies installed on your device. As you browse the site, we also collect information about the pages or products you view, which websites or search terms led you to the site, and how you interact with the site. We refer to this automatically collected information as “device data.”

We collect device data using the following technologies:

  • "Cookies" are data files that are stored on your device or computer and often contain an anonymous, unique identification code. For more information about cookies and how to disable them, visit http://www.allaboutcookies.org.
  • "Log files" track activity on the site and collect data such as your IP address, browser type, Internet service provider, referring and exit pages, and date and time stamps.
  • "Web beacons," "tags," and "pixels" are electronic files that track how you navigate the site.

When you make or attempt to make a purchase through the site, we also collect certain information from you, such as your name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number. We refer to this information as "order information."

When we refer to "personal data" in this privacy statement, we mean both device data and order data.

How do we use your personal data?

We generally use the order information we collect to fulfill orders placed through the site (including to process your payment, arrange delivery, and send you invoices and/or order confirmations). In addition, we use this order information to:

  • to communicate with you;
  • to check our orders for potential risks or fraud; and
  • to send you information or advertisements about our products or services, in accordance with the preferences you shared with us.

We use the device data we collect to detect potential risks and fraud (in particular, your IP address), and more generally to improve and optimize our site (for example, by analyzing how our customers browse and interact with the site, and by measuring the success of our marketing and advertising campaigns).

Sharing Your Personal Information

We share your personal data with third parties who help us use it as described above. For example, we use Shopify for our online store. You can read more about how Shopify uses your personal data here: https://www.shopify.com/legal/privacy. We also use Google Analytics to understand how our customers use the site. You can read more about how Google uses your personal data here: https://www.google.com/intl/nl/policies/privacy/. You can also opt out of Google Analytics: https://tools.google.com/dlpage/gaoptout.

Finally, we may also share your personal information to comply with applicable laws and regulations, to respond to a subpoena, search warrant, or other legal request for information, or to protect our rights in any other way.

Your Rights

If you live in Europe, you have the right to access the personal data we hold about you and to request that it be corrected, updated, or deleted. If you wish to exercise this right, please contact us using the contact information below.

Data Retention

When you place an order through the website, we retain your order information for our records, unless and until you ask us to delete it.

Changes

We may update this privacy statement from time to time, for example, to reflect changes in our practices or for other operational, legal, or regulatory reasons.

Contact

For more information about our privacy policy, if you have any questions, or if you would like to file a complaint, please contact us.